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Business Planning

Here you can get help with your business plans regardless whether you are a startup or expanding business or not-for-profit

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Every Business Person needs a mentor

Here you can get a long established mentor who has been there, done that and bought the tee shirt.

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Web development

Here, you can get your site built or upgraded to suit your internet & Digital Marketing purpose.

"Bob Tallent gave me the confidence to run my own business"

brandingOne:
Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value wasn’t a true value.

Two:
Determine or develop a positioning strategy that makes your brand a leader in your category. This is not some fluffy slogan that merely inspires but is something that potential customers can resonate with and in many cases pay more for.

Three:
Own your colour palette. Look to your competition and establish colour as an icon that represents your brand exclusively. Think UPS.

Four:
Talk with stakeholders to be sure that their perception of your brand accurately reflects the reality of your brand. It is a good opportunity to validate your values as well.

Five:
Is your brand logo in sync with your brand culture? Does it need updating etc.? Many graphic design firms and ad agencies believe branding starts here – pity. Your brand logo should reflect your values and also help to differentiate you. Your logo is essentially the face of your brand. It is how the public is able to identify with you visually.

Naturally, there is so much more to branding. But, if you are able to build these five steps into a cohesive message you will be well on your way to strengthening your brand and make it easier for you to sell your products or services.

 

Address

Office Premises
Synergy House
10, Oakview Drive
Clonsilla
Dublin 15
Ireland

Contact Info

Tel: +353 (0)1 8215189
Mobile: +353 (0)87 2326927
Email: info@synergy.ie

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