Synergy Information
Ed Roach

Ed Roach

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. He also provides one-on-one online and telephone consulting.

His clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

 

Brand DifferenceBrand DifferenceI read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a reason to change their minds.

Tuesday, 10 June 2014 21:53

Embrace The Limb

 

LeadershipLeadershipConsidering all the words I write on branding, essentially all I’m saying is that if you’re not playing, you’re losing. That’s not to say that you’re not successful, but that you’re not being the best you can be. You’re losing ground to your competition. I’m saying that marketing can be a little easier when you compete as a leader not a follower. You have to consciously be the leader – behave like one – deliver like one.

Tuesday, 10 June 2014 21:37

The Convenient Entrepreneur

 

Focus EntrepreneurFocus Entrepreneur[Entrepreneur] according to Webster’s dictionary one who undertakes a business venture, taking both control and risk.

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