Synergy Information
Monday, 05 January 2015 20:48

Make 2015 the year for POSITIONING you Brand

Written by 
Rate this item
(0 votes)

Now’s the Time to Step-up your Game – AGAIN!

Brand PositioningMake 2015 the year for POSITIONING you Brand2015 is the year that you’re going to do things a little differently. The time is right to step up your game. Without gazing at the past too much, recognize that that was how you used to conduct business. That’s when all your best strategies delivered on making your brand better, more memorable amidst your stakeholders. Give yourself a well deserved pat on the back.

That said, the fastest way to step-up your game is to change-up your game. Start doing business differently than anyone in your industry. Break the norms, shake the bushes and start acting in a way that has the competition questioning your sanity. “Bob’s finally lost it” they’ll say. “Where’s he coming from” they’ll add. Those are comments aimed at a person who keeps ‘em guessing. These are brands that are following not leading. They spend more time watching the other guy’s butt to the point they have to keep putting the brakes on for fear of (I think you’ve got the picture).

Now’s the Time to Step-up your Game – AGAIN!

There’s one strategy that will absolutely change the game once again for your brand and that is positioning your brand. I would hazard a guess that well over 90% of companies have never effectively positioned their brands or even considered it. They’ve certainly applied pretty catchy slogans but they’ve never given positioning a second thought. Many, if not most think the slogan IS their positioning. A slogan inspires the brand culture while positioning makes your brand the only choice. It absolutely resonates in the mind of your stakeholders. Jack Trout and Al Ries call it, “the battle for your mind.” The perception of your brand in the mind of your stakeholders is your positioning whether you enjoy it or not. This perception is key to making 2015 your best year to date.

You see it all around you all time – more of the same. I often wonder why businesses just carry on all the same practices without any strategy in place to help them leap ahead of everyone else. Great brands sometimes get there in spite of themselves, others use strategy to their benefit.

We all know there’s no magic answer – there is only effort and a willingness to change-up how you do things. Not only does it keep the competition at bay, but it also reinvigorates your entire brand culture. Brands people like to talk about are inspiring by just how different they really are. These are the brands that walk the talk. You see, hear and read about them in the media and social channels. These are the brands that are well known within their communities. They are known and spoke about. They are judged favorably and are the ones who seem to bounce back fastest from brand foibles. But don’t kid yourself, these brands are there through shear effort. They keep their eyes on the ball and watch for any opportunity to step-it-up.

What can you do for your brand this year. Make it something that gives the competition the cold sweats. Help them out with a case of Ban Rollon.

 

Read 49693 times Last modified on Monday, 05 January 2015 20:58
Ed Roach

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. He also provides one-on-one online and telephone consulting.

His clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

Website: www.thebrandingexperts.ca/menu.html
Login to post comments
There are five menus on this site.
At the very top of the page in the black strip, you will find information on our Company. Below that, in the red strip, is the main menu.  On the bottom RHS, you will find details about our Company. Just above in the red strip are the articles. Just to your right here in black we are experimenting with menus that will change regularly. 
If you have any comments, please send them to This email address is being protected from spambots. You need JavaScript enabled to view it.