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The World`s Top 20 Dead Celebrity Earners for 2004
 
Business goes on – even when you’re dead. When you’re alive do you worry about what you’re earning when you’re six feet under. Probable not. But when your dead, your estate can manage it so THEY earn off your back when you’re dead. This is where business management comes in. The money doesn’t just come in on its own. Yes, some of it will, through royalties & the like, but the rest is made to happen. Now that’s business.
So, how do you earn millions when you’re dead.

The earning power of most deceased people, even famous ones, slows considerably or stops altogether when they die. But for a select few, the paychecks keep coming, and some draw even bigger paydays than when they were alive.

How does a deceased person earn money? For musicians like John Lennon, the bulk of it comes from worldwide publishing royalties. He and Paul McCartney co-wrote most Beatles songs, and they get a cut every time a song is played on the radio stations of Viacom`s Infinity Broadcasting, sold on a CD, used in a film or covered by another artist.

Below is the list of the 20 top earning dead celebrities in the world for 2004.


Elvis Presley
Earnings: $40 million
Occupation: Musician
Date of death: Aug. 16, 1977
Age: 42
Cause: Heart attack
Survived by: daughter Lisa Marie Presley

As a rock-and-roll legend, Elvis Presley simply has no equal. Neither does Elvis Presley Enterprises, the for-profit organization that runs business affairs for his estate. EPE says that revenue was flat at $40 million, and claims it is split evenly between admissions to Graceland, licensing, merchandising and entertainment licensing. Elvis` image is used to sell everything from American Greetings cards to Zippo lighters. Watch out for a clothing line and Broadway musical based on the King`s music. You heard it first on The Synergy Group!

Charles M. Schulz
Earnings: $35 million
Occupation: Cartoonist
Date of death: Feb. 12, 2000
Age: 77
Cause: Colon cancer
Survived by: wife Jean Schulz, two sons and three daughters

There are no new Peanuts cartoons for many years. But they are appearing in 2400 newspapers around the world & they have been rejizzed from the 1970’s with new licencing and new marketing. This year it`s retro fashions, so Peanuts-emblazoned clothing is everywhere from Wal-Mart Stores to H&M. Snoopy and the gang appear on one in five Hallmark cards; the much-loved beagle also is a pitchman for MetLife and PepsiCo. The Peanuts empire may be sprawling, but it`s still very much a family business. Schulz`s survivors get creative approval on every project. Look out for the 40th anniversary of A Charlie Brown Christmas in 2005. You heard it first on The Synergy Group.

J.R.R. Tolkien
Earnings: $23 million
Occupation: Author
Date of death: Sept. 2, 1973
Age: 81
Cause: Bleeding ulcer
Survived by: two sons and a daughter

The battle for Middle Earth came to a close with the last film of Tolkien`s Lord of the Rings series, The Return of the King. The Ring may have been destroyed but plenty of wealth was created - New Line Cinema grossed nearly $3 billion on the trilogy. Now that’s an awful of lot of zeros. The author`s estate gets a slice of that and of home video sales. But someone slipped up when it came to merchandising. Frodo didn’t look after Tolkien when the contracts were drawn up. So it`s doubtful whether his heirs will see any of the $700 million that the movies have grossed. Book sales peaked in 2002, but they still put $9.5 million in estate coffers this year. A film based on The Hobbit may now be in the works. How long can the estate keep earning without merchandising rights? Maybe the estate should look at a theme park, TV productions, new art products and so on? Maybe they should come to The Synergy Group for consultation!

John Lennon
Earnings: $21 million
Occupation: Musician
Age: 40
Date of death: Dec. 8, 1980
Cause: Murder
Survived by: wife Yoko Ono, two sons

The Lennon estate will mark the 24th anniversary of his assassination by releasing two new recordings - a remastered edition of the 1975 covers classic Rock `N` Roll, and a compilation of acoustic performances suitably titled Acoustic. But the real money still comes from the Beatles. Last year`s Naked, a stripped-down version of the band`s Let It Be album, sold nearly 5 million copies worldwide. In November 2004, EMI will release The Capitol Albums Vol. 1, a box set of the first four Beatles albums. Two theatrical productions will add to the till: Lennon, a musical, will open next summer; plans are underway for a Beatles-themed Cirque du Soleil show. See also George Harrison below.

Theodor "Dr. Seuss" Geisel
Earnings: $18 million
Occupation: Author
Date of death: Sept. 24, 1991
Age: 87
Cause: Natural causes
Survived by: wife Audrey Geisel

The past year was a good one for Seuss Enterprises but should have been a blockbuster, given the hype surrounding The Cat in the Hat. Instead, its second feature film was savaged by critics and over-marketed with product tie-ins. It pulled down less than half of the first Seuss feature, How the Grinch Stole Christmas, at the box office. But Geisel`s widow, Audrey, is known as a shrewd negotiator, and may have received as much as 5% of the movie`s gross. Add in book sales (millions of Seuss titles are sold annually), TV rights, art sales, the Seuss Landing theme park and all the Seuss-themed merchandise, and you have a certified juggernaut.

Marilyn Monroe
Earnings: $8 million
Occupation: Actress
Date of death: Aug. 5, 1962
Age: 36
Cause: Overdose of sleeping pills
Survived by: no immediate family

When it comes to sex and glamour you still think of Marilyn Monroe. More than 42 years after her death, she continues to be an symbolic standard-setter. Some of the major campaigns of the past year include Visa, Aliz International Luggage, HMY Airways, Volkswagen and Physicians Form cosmetics. More than half of the business comes from companies outside the U.S. CMG Worldwide, which manages and represents Monroe`s estate, has signed on more than 150 new partners since last year. Marilyn left everything she had to famed acting coach Lee Strasberg, whose wife took control of Marilyn`s estate when he died in 1982.

George Harrison
Earnings: $7 million
Occupation: Musician
Date of death: Nov. 29, 2001
Age: 58
Cause: Cancer
Survived by: wife Olivia Arias, one son

Harrison doesn`t get a songwriter credit for the bulk of the Beatles repertoire, but the Fab Four guitarist penned some memorable tunes: "Here Comes the Sun," "While My Guitar Gently Weeps," "Taxman" and "Something." His estate collects a one-quarter share of the royalties paid on every Beatles album sold, which last year approached 9 million units worldwide. It also enjoys the proceeds from Harrison`s solo output, which includes songs such as "My Sweet Lord," and "Give Me Love." In February 2004, EMI released The Dark Horse Years, 1976-1992, a box set sure to find its way into holiday gifts this December.

Irving Berlin
Earnings: $7 million
Occupation: Songwriter
Date of Death: Sept. 22, 1989
Age: 101
Cause: Natural causes
Survived by: three daughters

Born Israel Beilin, young Berlin sang for pennies in the streets of New York. Landed his first major hit with "Alexander`s Ragtime Band" in 1911. Over the next five decades, Berlin would produce a repertoire that defined American music: musicals (Annie Get Your Gun), jazz standards ("Cheek to Cheek," "Puttin` on the Ritz") and novelty tunes ("White Christmas," "God Bless America"). Along with huge publishing royalties, Berlin`s heirs also own half of the historic Music Box Theatre in New York. Broadway producer Kevin McCollum is currently gearing up a theatrical version of Berlin`s 1954 movie classic White Christmas.

Bob Marley
Earnings: $7 million
Occupation: Musician
Date of death: May 11, 1981
Age: 36
Cause: Cancer
Survived by: wife Rita, 11 children

As the reggae legend achieves sainthood in the music world, his prodigy have become shrewd entrepreneurs in Miami. Under the Tuff Gong label, the Marley clan slices and dices and reissues every album in the Marley catalog. But nothing outsells Legend. Since its release in 1984, the greatest hits compilation has sold more than 20 million copies and remains a staple on the record charts (yes, it too was augmented and re-released in 2002). Vintage Marley, the flagship store operated by son Robby, sells all things Bob, including the Original Rude Boy fashion line.

Richard Rodgers
Earnings: $6.5 million
Occupation: Songwriter
Date of Death: Dec. 30, 1979
Age: 77
Cause: Chronic illness
Survived by: Two daughters

While studying at the Manhattan School of Music (now Juilliard), Rodgers composed short pieces with upper classmate lyricists Oscar Hammerstein II and Lorenz Hart. After school he teamed with Hart, first to write musicals (A Connecticut Yankee), then Hollywood scores, a partnership that yielded such standards as "The Lady Is a Tramp," "Bewitched," "My Funny Valentine," and "Isn`t It Romantic?" After Hart`s death in 1943, Rodgers joined forces with Hammerstein to pen Broadway hits Oklahoma, The Sound of Music, South Pacific, and The King and I. They were among the first artists to retain ownership of their master recordings.

George and Ira Gershwin
Earnings: $6 million
Occupations: Songwriter (George), Lyricist (Ira)
Dates of Death: July 11, 1937 (George); Aug. 17, 1983 (Ira)
Ages: 38 (George), 86 (Ira)
Causes: Cancer (George), Heart disease (Ira)
Survived by: two nephews, three nieces

Brothers born to Russian immigrants Morris and Rose Gershovitz became a prodigious songwriting team. George composed the music, older brother Ira supplied the lyrics. They had early hits with satirical musicals (Strike Up the Band, Porgy and Bess), but their reputation--and lucrative royalties--was made with infectious standards: "Summertime," "Let`s Call the Whole Thing Off," "Someone to Watch Over Me," "They Can`t Take That Away From Me." After George`s death, Ira collaborated with such composers as Kurt Weill and Jerome Kern. But both Gershwins, and their fortunate heirs, will be inextricably linked to their biggest hit, "Rhapsody in Blue," which is used in ads for United Airlines.

Jimi Hendrix
Earnings: $6 million
Occupation: Musician
Date of death: Sept. 18, 1970
Age: 27
Cause: Drug overdose
Survived by: one brother, one stepsister

It`s been 34 years since he was found dead in his hotel room, but the master of the electric guitar remains as popular as ever: More than a million Hendrix records are sold worldwide every year. His flagship trio, the Jimi Hendrix Experience, released only three albums during his lifetime, but a steady release of repackaged old songs, rare studio gems and live concert performances gives fans dozens of albums to choose from. The Hendrix estate, which just ended a long-running legal feud between the guitarist`s brother and stepsister, makes millions more through publishing royalties and Hendrix-related merchandise.

Alan Jay Lerner and Frederick Loewe
Earnings: $6 million
Occupations: Lyricist (Lerner), Songwriter (Loewe)
Dates of Death: June 14, 1986 (Lerner); Feb. 14, 1988 (Loewe)
Ages: 67 (Lerner), 83 (Loewe)
Causes: Heart attack (Lerner), cancer (Loewe)
Survived by: none (Lerner); one son, three daughters (Loewe)

Vienna-born Loewe scored early with song "Katrina" at age 15. Moved to America, hooked up with lyricist Lerner in 1942. Tepid success with musicals until Brigadoon in 1947; Broadway hit led to movie adaptation featuring Gene Kelly. Collaborated on Paint Your Wagon (turned into a movie starring Clint Eastwood), then shattered box office records with My Fair Lady in 1956. Final effort, Camelot, opened in 1960, became forever linked to the presidency of John Fitzgerald Kennedy. The movie, starring Richard Harris and Vanessa Redgrave, was released in 1967. Their musicals remain popular draws in revival performances around the world.

Cole Porter
Earnings: $6 million
Occupation: Songwriter
Date of death: Oct. 15, 1964
Age: 72
Cause: Chronic illness
Survived by: no immediate family

The movie version of Porter`s life, De-Lovely, flopped at the box office, pulling in only $14.2 million worldwide. The soundtrack, featuring artists like Diana Krall, fared better, hitting number 70 on Amazon.com`s sales rank and sparked new interest in classic gems like "So in Love," "You Do Something to Me" and "Night and Day." Forty years after his death, Porter`s music lives on through re-recordings, sales of sheet music and revivals of musicals like Kiss Me, Kate and Anything Goes. Ironic, since he is said to have pooh-poohed the notion of a trust, believing that his songs wouldn`t earn more than a few hundred dollars.

James Dean
Earnings: $5 million
Occupation: Actor
Date of death: Sept. 30, 1955
Age: 24
Cause: Car crash
Survived by: cousin Marcus Winslow Jr.

Dean`s earnings were essentially flat last year despite new endorsements with the likes of Nikon and FRJ Jeans. That`s on top of more than 50 endorsements with a broad range of companies worldwide. Sources say next year`s earnings will be "significantly higher" as the estate prepares for the 50th anniversary of his death. Warner Brothers is planning a DVD box set of Dean`s movies, plus a documentary of his life that will premiere at the Cannes Film Festival in May. Business plans for the estate, whose prime beneficiary is cousin Marcus Winslow, show that the team are also working with airlines, media companies and others on anniversary-related promotions

Dale Earnhardt Sr.
Earnings: $5 million
Occupation: Race car driver
Date of death: Feb. 18, 2001
Age: 49
Cause: Car crash
Survived by: wife Teresa, two sons, two daughters

Nascar`s merchandise sales hit $2 billion in the last year, and in large part the sport has Dale Earnhardt Sr. to thank for that. Earnhardt is credited with having elevated racing from cult status to nationwide craze, and even in death he remains one of the sport`s three most popular drivers, along with son Dale Jr. His estate`s income, though significant, hasn`t had the same staying power. Still, the teams that bear the name of the seven-time Winston Cup champion remain winners on the track; last year the three teams racing for Dale Earnhardt Inc. had over $15 million in winnings.

Jerry Garcia
Earnings: $5 million
Occupation: Musician
Date of death: Aug. 9, 1995
Age: 53
Cause: Heart attack
Survived by: third wife Debra Koons Garcia, four daughters

Who needs record stores when you have the Internet? Though a handful of Grateful Dead records still enjoy lively sales through traditional means, the bulk of the band`s music sales are done online at www.dead.net. Since Garcia`s death, more than 30 live performances have been released, most under the "Dick`s Picks" moniker. Third wife Debra Koons Garcia actively runs the estate, forcing surviving band members to drop the word "Grateful" from the band`s name for subsequent projects. Now sells "Pure Jerry" products--live solo Garcia shows, lithographs, wine and other merchandise--through www.jerrygarcia.com.

Freddie Mercury
Earnings: $5 million
Occupation: Musician
Date of death: Nov. 24, 1991
Age: 44
Cause: AIDS
Survived by: longtime friend, Mary Austin

Though many of his fans may cringe at the thought, the late lead singer of Queen must be dancing in his grave now that his operatic rock has found a new home on theatrical stages around the world. Since opening in London`s Dominion Theatre in 2002, the musical We Will Rock You has been filling theaters in Australia, Spain and Russia. In September the show opened at the Paris Las Vegas hotel, which helped boost global tickets sales to more than $1 million a week. Mercury`s estate, headed by longtime friend Mary Austin, keeps an estimated 1.5% of the box-office receipts.

Tupac Shakur
Earnings: $5 million
Occupation: Musician
Date of death: Sept. 13, 1996
Age: 25
Cause: Murder
Survived by: mother Afeni Shakur, one sister

More prolific in death than in life, Tupac Shakur has released seven albums since he was gunned down on the Las Vegas Strip in 1996 (his murder remains unsolved). Last year his estate released Tupac: Resurrection, a documentary produced by his mother; the soundtrack sold 1.4 million copies. Another album is due out in November, and then, Inside a Thug`s Heart, a book of letters and poems written during Tupac`s stay at Riker`s Island prison. All the proceeds from Makaveli Branded, the fashion line launched last year by his mother, go to his charity, the Tupac Amaru Shakur Foundation.

Frank Sinatra
Earnings: $5 million
Occupation: Musician, actor
Date of death: May 15, 1998
Age: 82
Cause: Heart attack
Survived by: wife Barbara, two daughters and one son

J. Lo and Janet Jackson get more headlines, but Sinatra sells more records - 25 million in the U.S. alone. This year Sinatra fans will be treated to a new holiday package with The Frank Sinatra Christmas Collection, an 18-track compilation that includes a few never-before-released recordings. There`s also a new CD included in Sinatra Treasures, a biography published in tandem with Bulfinch. The disc will contain several previously unreleased live performances culled from concerts from the 1940s through the 1970s. Daughter Nancy ("These Boots Are Made for Walkin`") not following in daddy`s footsteps: recently added U2 material to her set list.




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